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What is Intellectual Property?

Intellectual property (IP) is as varied as it is important to the health of the economy, your business, and society. Whether it’s protecting an original idea, writing, image, or trade mark, it’s crucial to know how to protect and best utilise your IP to profit and thrive in business. Here’s what you need to know about IP and how to protect and enforce your rights under Australian law…

What is Intellectual Property?

Intellectual property (IP) is generally a ‘creation’ by an individual or business that exists in a physical or digital format. IP comprises inventions, trade marks, brands, and copyright material including books, photographs, software, and other unique business processes. In other words, if it’s yours and it has value, you can protect it under IP law. You can register your IP to protect it from being copied or stolen – known as infringement.

Why is it important to Protect Your Intellectual Property?

Your intellectual property (IP) is an integral part of your business. Protecting your IP means ensuring it’s safe from threats to its value. For example, if someone uses a similar version of your trade mark in their branding or marketing material for similar goods or services, this could result in your loss. However, having your trade mark registered will assist in stopping infringers.

Protecting your confidential information is a crucial aspect of protecting your IP. Trade secrets are a type of IP that can be vital to protecting your business’ success. Therefore, it is important to have a plan for storing and safeguarding your assets to protect and use them in years to come.

How to Protect Your Intellectual Property

One of the most effective ways to protect your Intellectual Property (IP) from being copied without permission is getting advice early on obtaining a registered trade mark from IP Australia. You can do this with the help of our IP lawyers, who specialise in trade mark registration and protecting your IP. Additionally, our IP lawyers can assist you in taking action against infringers and stopping infringements. Read more about our team and our expertise or call us in Melbourne on (03) 8538 1676, in Sydney on (02) 9233 4266. Alternatively, complete the enquiry form below, and one of our friendly staff will be in touch:

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